Broadcast
Our broadcast toolkit increases
the volume and passion of our
game coverage with An exciting
visual style
Grid system
The grid system is based on 30px squares which provides a flexible but consistent framework for graphics to be aligned to. To ensure legibility across various broadcast formats safe areas are used for the placement of text and graphics.
Design principles
We unapologetically take over the screen. Claiming space for graphics and filling the canvas with colour.
We unapologetically take over the screen. Claiming space for graphics and filling the canvas with colour.
Compositions are made of many layers each one building on the last. Creating dynamic compositions which capture our DIY spirit.
A human touch should be present in our graphics. They should feel unrestrained and imperfect.
Motion principles
Our motion is based on three dynamic principles.
They inform the way our broadcasts screens animate and express the energy and attitude of the LLA.
MUTLI
DIRECTIONAL
Our compositions are made by many hands. Graphics appear from different directions indicating a collaborative effort.
COARSE
We are expressive and unrefined. A burst of energy that is chaotic and commands attention.
RESTLESS
Broadcast screens should feel alive. They are always ready to burst into action and full of potential.
BROADCAST SCREENS
The following examples screens use the design and motion principles to create a dynamic, bold and exciting broadcast experience.
