Logos
OUR LOGO COMES ALIVE IN THE HANDS
OF OUR FANS, GIVING THEM THE
POWER TO MAKE THEIR MARK AND
‘SHOW THEMSELVES’ TO THEIR COMMUNITY
AND THE REST OF THE WORLD.
Logos
When choosing a logo for your communication, try to follow the hierarchy shown in this diagram.
Use the symbol as much as possible, and if additional information is required use the full-logo lock-up with the current naming sponsor.
Use the expressive logo less often to keep it fresh and unique.
Symbol
Our symbol embodies the energy and spirit of our brand. Inspired by tape and constructed from five bold markings, each one representing one of the five players in each team.
When using our symbol, always give it room to breathe.
A recommended clear space has been included in the final artwork (indicated in the measurements below). Please always use the artwork supplied.
In use
Hand drawn
symbol
Our symbol is designed so it can be easily re-appropriated by our fans. Our hand drawn symbols can be used in two main ways.
As an expressive pattern than can be used in our branded communications
As a stencil using our textures
Left aligned
lock-up
This is the left-aligned version of our full logo lock-up with our naming sponsor for 2020, Telcel. It includes our symbol, word mark and the logo of our naming sponsor. If the sponsor changes, we can use this same system of measurements to lock-up the logo of our future naming sponsors.
In use
Branded tape
Centre aligned
lock-up
This is the centered version of our full logo lock-up with our naming sponsor for 2020, Telcel. It includes our symbol, word mark and the logo of our naming sponsor.
In use
Central logo on broadcast stage
Expressive lock-up
We also have an expressive version of our logo – created when our symbol acts as a stencil over our word mark.
In use
Hero asset
Partner lock-ups
We can lock up any additional partners with 3 of our available logo variations. Here are the measurements we use to lock up our partner logos with our symbol, left-aligned lock-up and centered lock-up.
Logo
colours
Our logo can be used in a range of our brand colours and neutral backgrounds. Always ensure the colour combination you choose keeps our logo highly visible, no matter what the communication.
These colour combinations are applicable to our symbol, left-aligned logo lock-up and centered logo lock-up.
Logo
placement
These examples show recommended logo placement in layouts and artwork.
Always ensure there is a sufficient amount of space around our logo so it has room to breathe.
Misuse
01
Do not outline or alter our logo artwork in any way.
02
Do not stretch or alter any of our logo assets in any way.
03
Do not use any of our logo assets as super graphics.
04
Only use the supplied logo artwork and lock-ups. Do not attempt to alter or recreate any logos.