The spirit of our brand is captured in our brand manifesto. It explains where we have come from, why we are here and what we believe.
OUR PROPOSITION
(SHORT-FORM)
Our values explain how we are going to achieve the promise of our proposition. We can use each of our brand values as a measure to test whether or not a piece of brand communication feels like us.
We can focus on one of our values at a time, or use them in combination to keep our messaging on brand.
This is a team sport.
That’s why we’ve always got each others backs.
Name the time. Name the place - and our people will show up,
In numbers, to roar together. And we love them for it.
That’s why we recognise their hunger, we support and
Champion every single member of our community.
Activation Ideas
We never shy away from any challenge, however huge.
When the odds are against us, we step up.
And go all in. It might not always end in glory.
But we send shock waves every time.
Showing everyone what we can do.
Being resourceful, outsmarting opponents, and staying resilient.
Activation Ideas
We’re unapologetically ourselves.
Never shying away from our passion.
Never toning down our sense of humour or the drama
around the game. Taking risks. Fanning the flames.
Letting the unique flavours of our league come through,
giving everything an unmistakable, fiery kick.
Activation Ideas